Build Battlecards and Discovery Questions From Any Prospect or Competitor Website.
Convert prospect and competitor sites into clean Markdown for account research, competitive positioning, and pricing comparisons in ChatGPT, Claude, NotebookLM, or your RAG stack.
- 1 Enter URL
- 2 Download Markdown
- 3 Prompt your LLM
Free to try • Pay-as-you-go from $0.04 per page.
Convert a prospect or competitor website to Markdown
Google sign-in is required to start a conversion.
Prep deals in the AI tools your team already uses
From hours of account research to a call-ready brief
Account executives, SDRs, and sales engineers shouldn't spend the hour before a discovery call skimming a prospect's site, and enablement teams shouldn't ship battlecards that were out of date the day they were published.
Shallow account research
Reps skim a handful of pages and walk into discovery without a real view of the prospect's positioning, customers, or trigger events.
Load the whole site into one file and have your LLM brief you in minutes.
Stale battlecards
Competitor pricing and packaging change faster than the battlecard library, so reps get caught flat-footed on objection handling.
Rebuild a battlecard from the current site whenever a deal needs it.
Generic discovery questions
Without the source material digested, qualification stays generic and the champion, decision criteria, and pain never get sharp.
Generate account-specific questions grounded in what the prospect publishes.
How SiteToMarkdown helps sales and competitive intelligence teams
Turn public prospect and competitor pages into a source your AI tools can query, so every account plan, battlecard, and talk track starts from the real material.
Account research and call prep
Build a prospect brief covering positioning, ICP, customers, and trigger events before the first discovery call.
Competitor battlecards
Compare features, pricing and packaging, gaps, and objections from a competitor's own product and pricing pages.
Discovery and qualification questions
Draft account-specific questions mapped to MEDDICC and identify what the site doesn't tell you, so you know what to ask.
RFP and security questionnaire sourcing
Point your LLM at your own public docs and trust-center pages to draft answers with a source URL for each.
Win/loss and positioning analysis
Line up how several competitors position against your product to sharpen messaging and talk tracks.
Monitor pricing and packaging changes
Rerun a conversion ahead of a QBR or renewal and compare it with your previous export to see what moved.
Start with a pricing page, product section, or a prospect's homepage.
From website to deal-ready intel
Enter the prospect or competitor URL
Paste a root URL or a specific section such as pricing, product, docs, or blog.
Review and convert the pages
SiteToMarkdown discovers the linked pages, lets you choose the ones that matter, and combines them into one Markdown file.
Prompt your LLM
Add the file to ChatGPT, Claude, NotebookLM, or your RAG index and ask for the battlecard, brief, or questions you need.
Prompts to run on your Markdown
Attach the file, paste a prompt, and adapt the role, segment, or deal stage to your motion.
Competitor battlecard
Using only the attached Markdown of [competitor], build a one-page battlecard: positioning and target ICP, key capabilities, pricing tiers and packaging, three strengths, three weaknesses, likely objections with a recommended response to each, and five landmine questions we can ask in discovery to expose their gaps. Cite the page URL for every point and write 'not stated' where the pages are silent.
Account brief before a first call
Using the attached Markdown of [prospect]'s website, write a pre-call account brief for a conversation with a [role, for example VP of Operations]: what they sell and to whom, their customers and segments, recent trigger events (launches, hiring, funding, partnerships), likely priorities and pain points, and three tailored talking points for our [product]. Give the source URL for each point and separate what the site states from what you infer.
MEDDICC discovery questions
Draft discovery questions for [prospect] mapped to MEDDICC: metrics, economic buyer, decision criteria, decision process, identified pain, and champion. For each element, note what the attached pages already tell us (with the URL) and what they do not, so we only ask what we cannot learn from the site.
RFP and security-questionnaire sourcing
Using only the attached Markdown of our public documentation and trust-center pages, draft answers to the RFP questions below. For each answer, quote the supporting passage and its URL, and mark any question the documentation does not answer as 'not found' so a subject-matter expert can complete it. [paste RFP questions]
Looking for more? Browse prompts for every use case in the prompt guide →
See the competitive dataset your LLM receives
Input: a competitor pricing page
Navigation, cookie banners, testimonial carousels, and footer links that crowd out the pricing tiers and feature lists.
Output: clean Markdown
# Consolidated Markdown for https://example.com/pricing
Generated at: 2026-09-23 14:05:00
---
## Page: https://example.com/pricing
# Pricing
| Plan | Price | Seats |
|------------|-----------------|-----------|
| Team | $29 / user / mo | up to 20 |
| Growth | $59 / user / mo | up to 100 |
| Enterprise | Contact sales | Unlimited |
## Growth includes
- SSO and role-based access
- Advanced integrations
- Priority support
---Headings, pricing tables, and feature lists stay organized in one portable Markdown file. Each page is headed with its source URL and the file records when it was generated, so you can trace a claim back to its page and tell how fresh it is.
See an Example Markdown FileWhat you should know before converting
SiteToMarkdown converts publicly accessible web pages. Here's what applies to sales and competitive research.
Choose your pages
Review the discovered pages before converting so the file focuses on pricing, product, and positioning rather than every blog post.
Public pages only
Gated content, customer portals, and pages behind a login are not crawled.
Verify before you quote
LLM output can be wrong. Check pricing and claims against the source page before they reach a customer or a battlecard.
Respect site terms
Use the output for internal analysis and enablement, and follow each site's terms of use.
Use it across your sales enablement stack
ChatGPT
Fast battlecards, objection handling, and call-prep briefs.
SiteToMarkdown for ChatGPT →Claude
Long-context competitive analysis across a full pricing, product, and docs set.
SiteToMarkdown for Claude →NotebookLM
One notebook per competitor or key account, queried with source citations.
SiteToMarkdown for NotebookLM →RAG workflows
Build an internal competitor knowledge base reps can query.
SiteToMarkdown for RAG →API automation
Refresh competitor pricing and product pages on a schedule.
Read the SiteToMarkdown API docs →Pay-as-you-go pricing
Convert on demand from $0.04 per page with no subscription required.
See pricing →Frequently asked questions
Can I research a prospect with AI before a discovery call?
Yes. Convert the prospect's public website, including pages such as About, Customers, Careers, Blog, and Press, into one Markdown file, then add it to ChatGPT, Claude, or NotebookLM. Ask for an account brief covering what they sell, who they sell to, likely trigger events, and questions worth asking. The model works from the pages you supplied, so check any claim that matters against the source before the call.
How do I build a battlecard from a competitor's website?
Paste the competitor's root URL, review the discovered pages, and convert the product, pricing, documentation, and changelog pages you want. Add the resulting Markdown file to your LLM and prompt it for strengths, weaknesses, pricing and packaging, likely objections, and landmine questions. Then have a product marketer or enablement lead review the output before it goes to reps.
How can I track competitor pricing and positioning changes?
Rerun the conversion for the competitor's pricing and product pages on a regular cadence, either from the site or through the SiteToMarkdown API, and compare the new Markdown with the previous export. SiteToMarkdown does not produce the comparison itself. You can run a text diff yourself or ask your LLM to summarize what changed between the two files.
Can I load the output into my CRM or sales enablement platform?
SiteToMarkdown produces a downloadable Markdown file. There is no native CRM or sales enablement integration, but you can paste the content or the LLM-generated brief into an account record, a call-prep note, or a battlecard library, and you can upload the file to a RAG index or a knowledge base that accepts Markdown or text.
Does it work on pages behind a login, such as customer portals or gated content?
No. SiteToMarkdown converts publicly accessible web pages. Gated assets, customer portals, and pages that require sign-in generally cannot be crawled. Public product pages, pricing pages, documentation, blogs, press releases, and case study pages convert well.
Is it appropriate to convert a competitor's website?
You should only convert pages that are publicly available, and you remain responsible for complying with each site's terms of use and applicable law. Competitive analysis of public information is a normal part of sales and product marketing. Use the output for your own analysis and internal enablement rather than republishing a competitor's content.
Walk into every call with a battlecard built from the source.
Convert prospect and competitor websites into Markdown for account research, competitive positioning, and discovery prep.
Free to try • Pay-as-you-go from $0.04 per page. Google sign-in required. No credit card needed to sign in.