Convert Competitor Websites into LLM-Ready Market Research
Crawl product documentation, pricing pages, changelogs, and reports into clean Markdown. Analyze competitors in ChatGPT, Claude, NotebookLM, or your RAG pipeline—without hours of copying and cleanup.
- 1 Enter URL
- 2 Download Markdown
- 3 Analyze with your LLM
Free to try • No manual copy-paste.
Comparison table
Pricing notes
Analyze competitors in the tools you already use
Stop Building Competitor Research by Hand
Manual competitive research is slow, noisy, and already out of date by the time you finish.
Manual copy-paste
You spend hours scrolling, selecting, and pasting competitor pages before you can start analyzing.
Context window overflow
Raw HTML dumps blow past token limits, and LLMs lose the plot mid-analysis.
Stale snapshots
By the time you finish compiling, the competitor has shipped an update you missed.
From Competitor Website to Actionable Insights
SiteToMarkdown turns competitor sites into clean, structured Markdown your research tools can actually use.
Capture complete competitor sites
Convert a root URL and its linked pages into one structured Markdown file.
Create feature comparisons faster
Give multiple exports to an LLM and generate consistent comparison tables.
Monitor pricing and product changes
Repeat exports to identify positioning, packaging, and roadmap shifts.
Summarize long-form research
Turn web-based reports into clean context for faster synthesis.
Start with a competitor's product, pricing, or changelog page.
From competitor website to actionable insights
Enter the competitor URL
Paste the root URL for a competitor's product docs, pricing page, or changelog.
Download clean Markdown
SiteToMarkdown collects the linked pages and combines them into one structured Markdown file.
Analyze with your LLM
Add the file to ChatGPT, Claude, NotebookLM, or your RAG pipeline for faster analysis.
Prompts to run on your Markdown
Attach the converted competitor files, paste a prompt, and replace the bracketed placeholders with your competitors, segments, and product. Every prompt asks the model to cite the source page, so you can verify a claim before it goes into a deck.
Competitive positioning matrix
Using only the attached Markdown of [Competitor A], [Competitor B] and [Competitor C], build a positioning matrix with one row per competitor and these columns: target segment and ICP, core value proposition, key differentiators, proof points (named customers, case studies, certifications), and primary call to action. Cite the page URL for every cell and write 'not stated' where the pages are silent. Close with three messaging angles we could use against each.
Pricing and packaging teardown
Extract each competitor's pricing model from the attached pages: plans and tiers, price points and billing periods, the pricing metric (seat, usage, or feature), included limits, add-ons, free trial or freemium terms, and which features are gated behind contact sales. Present a side-by-side table, cite the source URL for each figure, and list the pricing questions the pages leave unanswered.
Feature gap analysis against our product
Below is our feature list. For each feature, check the attached competitor documentation and mark it Present, Partial, or Not found for each competitor, quoting the supporting passage and URL. Then summarize where we lead, where we trail, and which gaps appear most often in competitor messaging. Treat 'Not found' as 'not documented', not as 'does not exist'. [paste our feature list]
Changelog and roadmap signals
Analyze the changelog and release-notes pages in the attached Markdown. Group releases by theme, estimate the release cadence per month, and summarize where each competitor has invested over the last six months. Flag deprecations, new integrations, enterprise features, and pricing changes, and say what the pattern suggests about their direction. Label every inference as an inference.
Looking for more? Browse prompts for every use case in the prompt guide →
See the competitive dataset you get
A small preview of the Markdown SiteToMarkdown produces from a competitor site.
Generated Markdown
# Acme Analytics
## Pricing
| Plan | Price | Limits |
|------|-------|--------|
| Starter | $29/mo | 1k events |
| Growth | $99/mo | 10k events |
| Scale | $299/mo | 100k events |
## Changelog
- Q3: Added AI reporting assistant
- Q3: Raised Growth plan limitsSupported sources
Product documentation
Features, capabilities, and setup guides.
Pricing pages
Plans, limits, and packaging details.
Changelogs
Product and roadmap updates over time.
Reports
Analyst and industry research in long form.
Use it across your competitive intelligence stack
ChatGPT
Ask comparison questions across competitors.
SiteToMarkdown for ChatGPT →Claude
Deep, long-context analysis of full sites.
SiteToMarkdown for Claude →NotebookLM
Synthesize competitor sites as a single source.
SiteToMarkdown for NotebookLM →RAG pipelines
Build a private competitive-intel index.
SiteToMarkdown for RAG →Sales & Competitive Intel
Turn competitor snapshots into battlecards and discovery questions.
Explore the use case →API automation
Refresh competitor snapshots on a schedule from scripts or CI.
Read the API docs →Frequently asked questions
How can I analyze competitor websites with AI?
Convert a competitor's product documentation, pricing pages, and changelogs into a single Markdown file with SiteToMarkdown, then add that file to ChatGPT, Claude, NotebookLM, or your RAG pipeline. Because the content is clean Markdown rather than raw HTML, your model can work through it without the noise.
How do I convert a competitor website to Markdown?
Paste the competitor's root URL into SiteToMarkdown. The tool crawls the linked pages you select and combines them into one structured Markdown file you can download and reuse across your research tools.
Can I compare multiple competitors with ChatGPT?
Yes. Convert each competitor into its own Markdown export and provide them to ChatGPT together. Ask for a consistent feature, pricing, or positioning comparison, and the model can build a table across the files you supplied.
How can I track competitor pricing changes?
Re-run the conversion for a competitor's pricing page on a schedule, or through the SiteToMarkdown API, and compare the new Markdown against the previous export. This makes it easier to spot changes to plans, packaging, and positioning.
Build a research-ready competitor dataset in minutes.
Convert a competitor's documentation, pricing pages, changelogs, and reports into clean Markdown for your LLM.
- 1 Enter URL
- 2 Download Markdown
- 3 Analyze with your LLM
Free to try • No manual copy-paste. Pay-as-you-go from $0.04 per page.